Hang on...

You can actually hire someone for that?

Yes. Me, as it happens.

I handle operational projects, help get systems working and tackle the work you or your team haven’t had time to move forward.

Usually that’s for a CEO, COO, director or business owner who’s short on time and doesn’t need a full-time ops hire. Just the right person to take a job off the list and get it done.

I take ownership, do the work and get things moving, not just tell you how it could be done.

Tell me what you’ve got in mind

Natalie White

Three common starting points

Sound familiar?

Pink sticky note with a lightbulb, and a crumpled scrap turning into a neat page

Practical AI

The AI is here. Now what?

The new AI tool is live. Maybe there’s been a launch, a demo, or a few enthusiastic prompts in the team chat. But how do you make it useful in your actual day, on the work you actually have?

An AI tool can look impressively clever in a demo. The better test is whether it makes an ordinary Tuesday easier.

More about practical AI

We start with a real task, ideally one that’s repetitive, fiddly or taking longer than it should. I work alongside the person who does it, try practical ways the approved tools might help, and check what comes back against what good looks like.

We work out where the tool is useful, where a person needs to check it, and what shouldn’t be put into it. Then we practise until the approach makes sense in the flow of the day, not just on a slide.

The aim is for someone to leave with a useful way to do one part of their job, and the confidence to try the next task themselves.

Let’s make AI useful

Just for you? Welcome to Your AI is a remote one-to-one session with me, on your own work, at a time that suits you. Have a look →

Paper cut-out of a laptop linked by a pink path to a cog and then a parcel

Systems & operations

The new system is ready. Are the people?

The software’s been chosen. The supplier’s ready. Someone’s even set a rather optimistic go-live date.

Then it meets the day job. The approvals are different, the exceptions are real, and the people expected to use it have questions.

More about systems and operations

I can work with the provider, the people who’ll use the system and the people making the decisions. We test the real scenarios, sort out the practical details and get the team comfortable with what changes.

For an early-stage biotech start-up, I helped move travel and expenses away from endless emails and spreadsheets into a system people could actually use. It meant less chasing, less admin and fewer things landing back on the executives’ desks.

Get that system working

Two torn sheets of paper pinned to a wall, joined by a strip of tape

Projects & practical support

The thing that keeps getting pushed back.

That’s been on the list since January. The supplier agreement you meant to review. The office project that needs someone to take charge. The onboarding process that relies rather heavily on what one person remembers.

More about projects and support

Not every useful job fits neatly into somebody’s job description. Sometimes you need someone experienced to pick it up and see it through.

I can look into the options, make a plan, get the right people talking and take care of the follow-through. I’ve worked across different industries and with all sorts of moving parts, from suppliers and systems to workplace and people-related projects.

Not everything is a big project. For a business owner working on her own, I set up the domain and Google Workspace, sorted the email addresses and moved the old mail across, so she could get on with the website. Small jobs count too.

If you’re not sure what to call the job, or who would normally take it on, tell me what’s going on and we’ll work out whether it’s my sort of thing.

Run it past me

A bit about Nat

I like people. I like figuring things out. And I really like getting things done.

Twenty-five years across finance, investment, tech and creative businesses has taught me how.

From trading floors to growing biotech companies, I’ve often found myself right in the middle of the moving parts, working with leadership teams and the people who keep everything running.

A bit more about Nat

Those years taught me to find my feet quickly, ask good questions and notice the things that aren’t always obvious from the outside.

I’m curious by nature and not particularly intimidated by something I haven’t done before.

I’m comfortable taking the lead, but I don’t need to take over. I like working with people, understanding what matters to them and making sure that whatever we’re doing works in real life.

When something new comes along, I draw on what I’ve learnt, approaches I’ve tried and tested, and tools I know how to use.

Recent work

A few things off the list.

An AI tribute film. One immovable showtime.

A live-event client wanted a tribute film using an AI-recreated voice and likeness. The team needed a route through unfamiliar technology, permissions and production.

Ready to play as the show began.

How I helped

I researched DIY tools, managed studios and agency routes, set out the trade-offs and identified estate consent as a prerequisite. I briefed production agencies, organised the pitch discussions and kept the script, footage and consent decisions moving.

I managed the chosen agency through production, reviewed voice and likeness output with precise, annotated feedback, and handled escalations when it fell short of the client’s standard. I coordinated the creative and technical teams through venue checks and the final handoff.

People documents, without an HR team.

An acquired team was moving under a new brand. The business needed employee and contractor documents prepared for specialist review, without an HR team or a lengthy onboarding process.

A handover pack with decisions and review points clearly flagged.

How I helped

I compared the existing contract frameworks, surfaced conflicting terms and open decisions, and prepared a contractor document suite, employee terms and handbook. Audit reports and a transition checklist made clear what had changed, what the CEO needed to decide and what needed HR or legal sign-off.

Finding the right production people. Quickly.

A creative director had built a show film from stock footage and AI-generated clips. It needed visual polish and a soundtrack mix, within a fixed budget and event deadline.

Final edit approved ahead of the requested deadline.

How I helped

I turned his voice note into a brief a supplier could price, with the budget, deadline, technical specs and reference files. I researched freelance options to find someone who could handle the visual polish and soundtrack mix within the budget and deadline. Alongside that search, I briefed a trusted production agency and asked them to pitch their approach. Once the agency was selected, I connected the client and production team so they could work directly, staying copied in for light-touch oversight.

Have a project in mind? Tell me about it

How it works

A conversation, then we get on with it.

Tell me what’s on the list.

It can be a clear project or a half-formed thought. I’ll ask a few questions, and we’ll work out what would be useful.

Agree it. Get it moving.

We agree the approach, timing and cost up front. Then I take care of the moving parts, keep you in the loop and bring you in when a decision needs you. You won’t have to manage me day to day or find someone internally to drive the project.

Leave it working.

When it’s working, I’ll make sure the people involved know what to do next. Then you can get back to the rest of your list.

Make room for the work only you can do.

If a deadline is close or a project is stuck, tell me what’s needed. I can take charge and get it moving.

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